$ 100 — $ 9.000 USD
Collect and analyse data and information to present to clients. The information helps them to make informed political, social and economic decisions. May be employed directly by a company (known as client-side), where MR collect information on customer opinions, investment and marketing trends. The majority of market researchers, however, are employed by marketing agencies that range in size, where work is carried out on numerous projects for different companies and industries. Specialises in either quantitative or qualitative research. Quantitative research involves working with statistics and percentages and can deliver quick results. Qualitative research involves analysing opinions and can provide the reasons behind certain percentages. Qualitative research is a longer process, sometimes lasting years.